World’s Best ERP - Salesforce

Things around us have been changing and the leap that technology has taken over the fifty years has taken the human race probably 100 years ahead of where they were. This has had an impact on numerous aspects of life, conventional methods of travel have changed, learning and education have transformed, and so did business evolve. The digital age is transforming the way we transfer and share information or communicate with one another.
Salesforce is an ERP system that lends you a hand towards connecting you with your customers via cloud-based applications. Talking about the CRM, it is the number 1 ranked CRM platform that enables you to market like never before.

Salesforce:

Salesforce manages to aid you in managing relationships with your prospects and customers. The CRM platform is responsible for keeping the track of prospects, sales, and customers with leads.
The services Salesforce offers to customers vary. The nature of services is:

• SaaS (Software-as-a-Service): Salesforce offers you software that you require to satisfy your CRM needs. It is available across the web. 
• PaaS (Platform-as-a-Service): Salesforce allows you to create various applications and customize them according to your desires. 
• IaaS (Infrastructure-as-a-Service): All your data & information are securely stored on the salesforce cloud.

Salesforce Architecture – Multi-Tenant & Meta-Data:

CRM is all about creating a sufficient communication system with your peers. So it is deemed logical to create one software and share the software in between your clients.  In multi-tenant architecture, an application is created once, but it is shared by all different clients. It is an economical means as making changes to one copy changes entire and all. 

Meta-Data is a shared database so that it has got information about what data is and who owns that data. There is tenant-specific metadata which makes sure a tenant can access his data alone and data doesn't get shared among the tenants. 

Does Salesforce keep our data safe? Well, it does actually, and you shouldn't be really worried about that.  

Things you don’t know about Salesforce:

A question that I have always heard is what makes Salesforce better in comparison to legacy CRM? Well, the answer to that is simple. With the Legacy Platform if an organization has an idea about an application then it has to go through N number of steps before actually implementing the application. This could take about 6 to 12 months whereas with Salesforce you can implement an application within weeks or even days. Log in to Salesforce use its standard apps and set up the software or customer app.  

Organizations in Salesforce:

There are various organizations in salesforce. They are as depicted below:

• Production.
• SandBox.
• UAT.

Production:

Production is a real-time organization where the actual work in layman's terms happens. It has ]real data and it is in the deployed state. Since the data is in real-time you cannot make any amends or changes to data. 

SandBox:

To carry out changes by developers, we use the SandBox. SandBox is an exact copy of the production though it carries sample data instead of original data. 

UAT:

Stands for User Acceptancy Test. It is in between Production and the SandBox.  It is also termed as Preproduction. 

Advantages of Salesforce – Why Should You Consider Salesforce?

Today Salesforce is regarded as the most used and most effective CRM platform which is popular among small to big businesses. There are different aspects of a business that can be benefited by Salesforce.

• Improves customer data quality & management.
• Improves customer service & support.
• The efficiency of marketing campaigns. 
• Cross-selling and up-selling opportunities.
• Scalable as business size changes.